On Tuesday 9 June, Rå Hygge Estonia representative Andrus Kaalep visited Radio StarFM’s morning show to introduce our functional coffees and talk about why coffee does not have to be only a quick energy hit.
One simple idea stayed in the air: Rå Hygge is not just coffee. It is a conscious pause in the day.
On Radio StarFM’s morning programme, where Pille, Jürgen and Andres make weekday mornings brighter, Rå Hygge coffee was received very warmly. The hosts tasted our functional mushroom coffees, and the conversation turned to how different mushrooms give coffee an entirely new meaning. Not more rushing, but a better rhythm. Not only caffeine, but coffee as a mushroom-inspired wellbeing ritual.
Lion’s Mane: brain, focus and clarity
In the Rå Hygge range, Lion’s Mane is the coffee for people who want to start the day with a clearer head. This mushroom is associated with concentration, mental alertness and support for the brain.
It is a good choice at the start of a workday, for creative thinking, or in a moment when the head is full of noise and you want more clarity.
Lion’s Mane coffee suits people who want focus without extra nervousness.
Reishi: the superstar of functional mushrooms
When Reishi came up on the morning show, one thought stood out: Reishi is the true superstar of functional mushrooms.
Rå Hygge Reishi coffee is made for calm, balance and softer energy. Reishi is traditionally associated with settling the body, easing stress-related tension, better sleep quality and digestive support.
This is coffee for people who do not want coffee to shake the body up, but want a calmer, deeper rhythm.
Reishi is not just an “evening mushroom”. It is a balance mushroom.
Tremella: beauty coffee with a hidden secret
Tremella is our beauty coffee. It is known especially as a mushroom linked with skin moisture, glow and beauty support.
But Tremella also has a hidden secret: longevity.
Besides its beauty-ritual image, Tremella also carries a soft clarity and mental lightness similar to Lion’s Mane. This is coffee for people who want to feel radiant from the inside and the outside.
Tremella is a good choice when coffee could be more than just a wake-up. It can be a small beauty and longevity ritual in a cup.
Why did Rå Hygge catch attention on StarFM?
Rå Hygge stands apart in five ways:
lower acidity
functional mushrooms
a gentler effect on the body
quality organic Peruvian Arabica
a brand feel centred on a wellbeing ritual
This is not just coffee, but a conscious pause in the day.
Rå Hygge coffees are now in Selver’s gourmet selection too
On Radio StarFM’s morning show the big news was also said out loud: Rå Hygge coffees are now available in Selver stores across Estonia that carry the gourmet selection.
Look for Lion’s Mane, Reishi and Tremella at Selver as both whole beans and ground coffee.
See the photos and videos
The StarFM morning show had plenty of good energy, taste, humour and real reactions. That is exactly the kind of moment we make this brand for: so people can discover coffee that supports the day, rather than knocking it off balance.
See photos and videos from our StarFM visit and find your Rå Hygge ritual.
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