April 2025
Ahead of the Tallinn Coffee Festival, we joined Estonia's Kanal 2 Morning TV show to talk about something we're passionate about: why coffee doesn't have to be just a stimulant — and what functional mushrooms are really all about.
The host immediately asked the obvious question:
"Does it give you some kind of Dutch-style buzz?"
No, it doesn't.
But it does offer something else entirely.
Coffee Without the Crash
Traditional coffee often delivers a burst of energy followed by the familiar afternoon slump — that empty feeling many of us have simply accepted as part of daily life.
Ra Hygge coffees are crafted differently.
Made with organic Peruvian Arabica beans, carefully processed for lower acidity and infused with functional mushroom extracts, they are designed to provide a smoother and more balanced coffee experience.
The result is a more stable feeling of energy and focus, without the jitters, stomach discomfort, or coffee-induced anxiety that many people associate with conventional coffee.
The TV host tasted the coffee and immediately noted something important:
"You can't taste the mushrooms."
Exactly.
That's the point.
What Is a Functional Mushroom?
Functional mushrooms are not psychedelic mushrooms.
They are traditional mushrooms that have been used in Asian wellness traditions for centuries and are now attracting growing scientific interest for their unique bioactive compounds and potential wellness-supporting properties.
Today, Ra Hygge offers four functional mushroom coffee varieties.
🦁 Lion's Mane — For Focus and Mental Clarity
Known scientifically as Hericium erinaceus, Lion's Mane is valued for supporting concentration, focus, and cognitive performance.
Unlike caffeine's sharp peak and decline, Lion's Mane is often described as providing a more subtle and steady sense of mental clarity.
Many people find that the benefits become more noticeable with regular use over time rather than after a single cup.
A useful comparison is matcha: smooth, balanced focus rather than a sudden surge of stimulation.
🌸 Tremella — Beauty and Balance in a Cup
Tremella is often called the "beauty mushroom" because it has traditionally been associated with skin hydration and beauty-supporting rituals.
Our Tremella coffee also includes Maitake, a mushroom celebrated in Japanese folklore. Legend says people became so delighted upon discovering Maitake that they started dancing — which is why it is sometimes referred to as the "dancing mushroom."
The overall experience is gentle, uplifting, and balanced.
The TV host described it as tasting exactly like a good cup of coffee.
We gladly took that as a compliment.
🍄 Reishi — Coffee Without the Anxiety
Reishi has long been known as the mushroom of calm and balance.
Many people choose Reishi because they love coffee but dislike the feelings that sometimes come with it — nervousness, restlessness, or feeling overstimulated.
The combination of low-acid coffee and Reishi creates a smoother experience that many customers describe as calmer and easier on both mind and stomach.
If you're someone who enjoys coffee but wishes it felt gentler, Reishi is often the best place to start.
🌿 Shiitake — The Mushroom of Vitality
By the fourth coffee, the TV host remarked that this one felt a little bolder.
He wasn't wrong.
Shiitake offers the richest and most robust flavor profile in the collection.
Traditionally valued throughout Asia for centuries, Shiitake is associated with vitality, wellbeing, and everyday resilience. It is naturally rich in B vitamins and is often enjoyed as part of a balanced lifestyle focused on long-term wellness.
For those who enjoy a fuller coffee character, Shiitake is often the most memorable cup of the four.
Discover Your Favorite
The best way to find your perfect mushroom coffee is to experience it for yourself.
Visit our online store or ask our AI-powered Ra Hygge Wellness Advisor for personalized guidance based on your goals and preferences:
All four mushroom coffees are available at rahygge.ee.
Free delivery is available on orders over €60.
Watch the Full TV Interview
Watch the complete Kanal 2 Morning TV interview here: