About us
Rå Hygge Estonia
Welcome to the Nordic community brand Rå Hygge – now also in Estonia!
It doesn’t matter how you pronounce or spell hygge [ˈhygə], because it’s more of a feeling than a word. Some say it’s a sense of belonging and homeliness. It’s no coincidence that coffee is considered the number one product associated with hygge.
Hygge is a positive, calming, and connecting feeling that we want to share with the world. And since our region is among the biggest coffee-drinking nations per capita, what better way to spread hygge than with a better cup of coffee – for people and for the planet.
Our Vision
Rå Hygge is built on one principle: to create better choices for both people and the Earth.
That’s why we combine everyday favorites with the most powerful and vital natural ingredients – that’s where the Rå(“raw, pure, authentic”) in our name comes from.
Our mission is to support a healthier and happier future by offering products that are at once enjoyable, beneficial, and mindful.
Rå Hygge Values
Balance
All our products are created to bring harmony to both body and mind. Balance is peace and stability – something everyone needs in daily life. Our coffee helps you start your day with confidence and calm.
Lift
Every cup of Rå Hygge coffee gives you energy and support, while being gentle on the body and rich in flavor. Infused mushroom extracts add an extra boost to help you move forward with clarity and strength throughout the day.
Focus
We want every cup of Rå Hygge to help you be your best self – focused, present, and aware. Our coffee is not just a drink, but a small daily ritual that supports your attention and inner balance.
Protect
Trust, quality, and carefully chosen ingredients are at the heart of what we do. We create more than just a delicious organic product – we create the confidence that your coffee truly supports both body and mind.
Rå Hygge in Estonia
Rå Hygge Estonia was born from a chance encounter at the Biohacker Summit in Tallinn in 2025. The unique taste, smooth flow, and absence of coffee jitters immediately caught our attention. What made it special was that it was real coffee – gourmet coffee made from beans – with added health-supporting benefits.
In the summer of 2025, we introduced our clients to the idea that coffee can be more than just a drink – it can offer different flavors and after-effects, such as:
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Lion’s Mane – supports focus and brain function,
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Tremella – beauty and collagen support,
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Reishi – inner peace and balance.
The feedback was both surprising and heartwarming: people discovered that coffee can be both health-supporting and a taste experience. Many shared that for the first time they could drink coffee in the evening without disturbing their sleep, or that coffee anxiety had disappeared.
Today, the Rå Hygge Estonia community is still small but growing. We invite you to join us – because hygge begins with you and your cup of coffee.
🚀 Rå Hygge Estonia is led by Andrus Kaalep tel. +372 5069073/ andrus@rahyggeeesti.ee and Smartestar OÜ.
📌 Join our community:
👉 Facebook: Ra Hygge Eesti
👉 Instagram: instagram.com/rahyggeeesti